I built the tool I could not find
For more than 15 years, Facebook Pages have been my job: news Pages that publish links all day, and Pages that grow with Reels and photos. Many of my friends work in the same business, some of them run agencies, and together we have watched from the inside what works on Facebook and what stops working.
For most of those years, my workday looked the same. One tool to publish, another for links, another for UTM tags, and a spreadsheet to track clicks. Several subscriptions, several tabs, and basic things were still missing.
I could not connect Pages from more than one Facebook account in one place. I could not edit or delete a post once it was live. I could not see which post actually brought the clicks. And most publishing tools did not support a link in the first comment, so at times I paid for two publishing tools just to get the job done.
So I stopped looking and built it myself. UpNext started as my private workspace: one place to publish Reels, photos, Stories and links to every Page, control every post after it goes live, and see what each Page brings back.
Every feature in UpNext exists because my own Pages needed it. In 2026 I opened it to everyone who runs more than one Facebook Page.
Founder of UpNext