Free Facebook Tools

Practical Facebook Tools for Publishers & Page Teams

Free tools to discover timely Facebook content opportunities, prepare images and videos, create quote graphics and build tracked URLs — built for people who publish at scale.

Toolbox

Discover, prepare and track before you publish.

Find a timely content opportunity, prepare the assets or tracking you need, then move into your Facebook publishing workflow.

Facebook Image Resizer

Prepare Facebook images without rebuilding the creative from scratch. Resize and crop an existing image for feed posts, Stories or Reels, then move the finished asset into your publishing workflow.

Facebook Video Resizer

Turn horizontal or square footage into a vertical 9:16 format for Facebook Reels and Stories. It is a practical preparation step when the original video does not match the format you want to publish.

Facebook Quote Image Generator

Create simple quote graphics, Good Morning cards and day-of-week engagement visuals without opening a separate design workflow. Use it when the message matters more than a complex creative.

UTM Generator

Build a campaign URL with standard UTM parameters before sharing a link on Facebook. Consistent campaign tags make it easier to separate traffic sources and campaigns in the analytics tools you already use.

A practical workflow

Use the right free tool at each step.

These tools cover different jobs around a Facebook publishing workflow. Start with the problem you need to solve instead of switching between unrelated utilities.

1. Find a timely topic

Start with Facebook Trends when you need content opportunities rather than another blank idea list. Review rising searches, related searches and fresh stories, then decide whether a topic fits your Page and audience.

3. Prepare the link

If the post is designed to send people to a website, create consistent campaign parameters with the UTM Generator. For Upnext publishing workflows, you can also explore Facebook link tracking and traffic attribution by Page and post.

Upnext for Facebook publishers

Prepare for free. Publish at scale with Upnext.

Distribute Posts, Reels and Stories across connected Facebook Pages from one publishing workflow.

Get Started Free →